James trained in Drama and Theatre Arts at Queen Margaret University, Edinburgh before running away to join the circus. Not a fan of the itinerate lifestyle, he returned to Edinburgh to work freelance in press, marketing and as a producer. Clients included The National Student Drama Festival, The Bush Theatre, X Factor Dance Company and numerous Edinburgh Festival Fringe PR clients. In 2006 he went to work at Dance Base, where he met and fell for Rosie Kay who was performing during the Fringe festival. During his seven years at Dance Base James was involved in many areas of the organisation, leaving his post of Communications & Development Director in 2013. James went on to be National Project Manager for the Get Scotland Dancing initiative, a part of the Legacy and Culture 2014 programme as part of Glasgow’s 2014 Commonwealth Games. He joined Rosie Kay Dance Company in 2014.